23 de mayo de 2011

Homo 2.0

New Human Species

Adam gave one of his ribs for God to create Eve, the beginning of human life in paradise, before being expelled for trying the forbidden fruit and begin a life of pain and suffering in the underworld after receiving the sin.


This is the story told by those who are governed by the Christian faith. Full of symbolism for some very valid points, which historically posed establish order and control over people based on rules and criteria from a supreme being, which give an account, it is more convincing to believe a man or woman, made of flesh and bone with defects. Just like you and me. Same men who in turn proposed the theory of evolution.It has been more than three hundred million years since humans evolved into Homo Sapiens, a classification that endures until today, preceded by other previous classifications. But I'm not so sure. I explain.


Four million years go back in time when he appeared on earth the Australopithecus, the first primate to walk upright. There seemed to be no difference between the other hominids, but he developed a capacity to hold them apart by two feet. By then, his legs still fit as a definition. Two million years later, you receive the first human with abilities, called Homo Habilis, who was the first species capable of creating and using tools of stones and sticks, thus inaugurating the Stone Age.Two hundred thousand years later in Africa, Europe and Asia, Homo Erectus appeared, who walked fully upright on two legs, had the ability to develop more sophisticated tools that allowed him to hunt and gather food, unlike their predecessors, who were scavengers. This species was nomadic and learned to create fire and to wear fur to protect the climate. Homo Erectus was the first who began to communicate through language, thus creating a watershed in the evolution, providing bases for a million years later, more power of reasoning, Homo Sapiens entered the stage, causing the extinction of Neanderthal Man and Homo Erectus, and then populate the entire planet, starting the industrial revolution with the creation of machines, buildings, bridges, space travel, in even the internet.


The End of History? I'm not so sure.Let's see it from this point of view I propose.


In the history of human evolution, there are two stages to highlight:The emergence of Homo Erectus. Species and classified by their own abilities and physical characteristics, mainly, and the emergence of Homo Sapiens. Which have the ability to reason. Dominate written, the language and its flexibility to communicate.
But let's pause here. Giovanni Sartori in his book "Homo Videns" has more to say. He proposes a classification of man, parallel to the Homo Sapiens, Homo Videns, "The company remotely."


His thesis suggests that, before the advent of television and forms of communication in video, the man faced a further evolutionary stage, with the latter showing a decline, in which his reasoning capacity was diminished because that the information presented in television, was largely manipulated, processed, way, the man left largely to reason, easily taking the above information, it was true or not. All this orchestrated by whom he calls Big Brother.


Even in the early internet. Web call the original network was based on static HTML pages, which were not updated frequently. There was no interaction, or wouldst or leaving.From here begins my reflection and the subject of my proposal. Tim O'Reilly in 2005 discloses the term Web 2.0. Then the internet had already undergone significant changes in performance and the way in which users could interact with it. The pages became more dynamic thanks to the success of .com, and various applications that achieved great interaction between users to alter everything forever, change site content, social networking, hosting videos and images. Finally, the use of revolutionary Internet communications worldwide.


The man then begins a stage. Has ceased to engulf all the information without chewing. Information above was placed without the option of debate for lack of means and tools of Web 2.0 is now available to us, so now millions of people around the world, not only questions the information, but are capable of producing themselves.


The reasoning that gave rise to Homo Sapiens, has now multiplied. Is not the same reasoning about something when your limits were a few books, your city and the people who had the opportunity to travel to transmit the "good news", as in ancient Greece. with a more introverted thinking and reflection. Today the options are unlimited internet has opened the door to all kinds of information, has taken the globe and our reasoning is based on grounds which are not only limited to our environment, but also, in places, historical events, cultures, and endless data and information that the internet puts us in our guide, after a few clicks.


The world, life and way of looking at things has changed forever. For better or for worse, that's not my turn to decide. But I'm sure that new human species have formed parallel to the Homo Sapiens, which only receives information, without question, without reason (Homo Videns), and those who receive, correct, question, criticize, discuss, debate, propose, produced ... This is a new species that has been brewed in the world, a world open to information, without fear. This new species that evolved to be without blinders on ... This new species, called Homo 2.0.

Rodrigo Méndez, Virtual Marketing and Social Media Manager.